AFRA extracts the quintessence of black beauty, our ability to turn anything into gold. While the line is made for all, AFRA was inspired by historically and culturally significant items like the Afro hair pic, a holy grail for those who held it and a sign of our pride in our natural style as well as the Loc Band and bead. These classic emblems are the foundation of our hair culture; it's difficult to find one Afro man or woman who has never donned a loc band or bead or never rocked an Afro pic proudly. AFRA brings these products back to the market as polished and pristine functional art objects. Because honestly, we deserve it.